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15 Essential Tools for Successful Strategic Content Marketing in 2023 


As content marketing continues to evolve, businesses must keep up with the latest trends. This includes using the top content marketing tools that assist with creating successful content strategies. Currently, a wealth of tools is available that empower marketers to ramp up their content marketing efforts in 2023.  

With these resources, you can craft engaging content, find the top-ranking keywords, and design striking posts that demand engagement. In this blog post, we’ve shared 15 essential tools for top-notch content creation, distribution, and optimization. 

Importance Of Content Marketing In Today’s Digital Landscape 

Content marketing services are key components of success in today’s digital landscape. Powerful content drives an organization’s online presence and builds significant customer connections. Creating content that resonates with your target audience can build customer relationships, increase brand awareness, and establish credibility. 

Such services aim to create compelling and engaging content that attracts, educates, and engages audiences. So, your content should be developed with the customer’s needs in mind. With content marketing services, businesses can help customers make informed purchases by providing valuable information. 

Content should also be designed to meet the goals of the organization. A content optimization strategy must ensure that the content created is consistent and aligned with the business’s overall objectives. It should also be optimized for search engine rankings, so potential customers can easily find it. 

Content marketing has become an essential part of any digital marketing strategy, as it helps businesses stay competitive in the digital landscape. You can increase customer loyalty by creating valuable, informative, and engaging content.  

In addition, this approach helps businesses target audiences effectively. You can track how customers interact with your content and create relevant ad campaigns that best engage your audience.  

Benefits of having a strong content marketing strategy 

Here are four great benefits of having a solid content optimization strategy: 

1. Increased website traffic 

Developing and promoting high-quality content drives more visitors to your website. This increases your message reach to potential customers. 

2. Cost-effective marketing 

Content marketing is one of the most cost-effective ways to reach a large audience, as you don’t have to pay for ads or other promotional materials. It also allows you to build your brand over time and develop customer relationships. Therefore, it is much more economical compared to short-term tactics, such as offering discounts or giveaways. 

3. Improved SEO performance  

Creating content rich with relevant keywords and phrases can help your website rank better in search engine results pages, leading to increased visibility and organic traffic. 

4. Enhanced customer engagement 

A well-crafted content marketing plan can help you engage your target audience. By publishing informative posts or hosting virtual events, your brand can stay relevant and be at the center of discussions.  

So, now that we’ve learned about the importance of content marketing, let’s take a look at a few tools you can use to build your strategy! 

Research and Planning Tools 

1. Keyword research tools 

When it comes to keyword research, there are several tools available that can help you identify the best keywords and long-tail phrases for your website. 

  • Google Keyword Planner 

Google Keyword Planner is a popular choice, as it allows users to view the search volume of keywords in different regions and languages, and compare them side by side. It’s free to use but requires an active AdWords account. 

  • SEMrush 

SEMrush is another great tool for keyword research that provides competitive analysis data, allowing you to see how your competitors rank for specific keywords. SEMrush also allows you to analyze long-tail keywords, which can provide valuable insights into the specific searches users make when looking for your product or service. 

  • Ahrefs 

Ahrefs is a powerful keyword research tool that provides an in-depth analysis of keywords and their search volume. Ahrefs also offers a range of SEO metrics to help you understand how well your website performs for specific keywords. 

  • Keywords Everywhere 

Keywords Everywhere is a free browser extension that makes accessing keyword data easier while browsing the web. It adds the search volume of each keyword directly into your web browser so you can quickly see which terms are more popular than others. 

  • Moz Keyword Explorer 

Moz Keyword Explorer is another great option when researching keywords. This tool provides detailed insights into trends and opportunities related to keywords and suggested topics based on what people are searching for online. You can also get an overview of competing websites and see which keywords they target.  

2. Content idea generation tools 

Content creation is a key element of modern digital marketing. After all, no business or brand can hope to survive in the competitive online space without consistently creating high-quality content that engages and informs its target audience.  

The good news is that plenty of tools are available to help generate ideas for content pieces that will be successful amongst your readership. Here are five of the best: 

  • Buzzsumo 

This platform helps you identify which topics are currently trending on social media. It also features analytics to track the success of a content piece. This allows you to tailor your content strategy accordingly and ensure you’re producing posts relevant to what’s currently hot on the internet.  

  • SEMrush 

SEMrush is one of the biggest content ideation and generation software. It offers an array of creative and experimental tools, enabling its users to build and manage comprehensive campaigns.   

  • Answer The Public 

This is a great tool to discover common questions customers have about particular topics or products. You can use it to create content pieces that provide answers to those queries.   

  • Google Trends 

This can be used to identify which subjects are currently most popular within a certain area or demographic and help you create content specifically tailored to those interests.  

  • Feedly 

Feedly allows users to subscribe to news sites, blogs, and other publications relevant to your target audience. This makes content idea generation simple, as you can track interesting topics discussed on popular forums.  

3. Content calendar and planning tools 

To help with content planning, there are many tools available that can simplify and streamline the process. 

  • CoSchedule 

CoSchedule is an all-in-one content marketing platform that enables users to plan, organize, publish, and promote their content. It features detailed analytics and reporting tools to track each post’s performance metrics so you can optimize your campaigns. 

  • Hootsuite Insights 

Hootsuite Insights serves as one of the top content calendar tools. It enables marketers to schedule their time and track their performance. In addition to planning and organizing content, the site offers an array of social media metric analysis functions.   

  • Trello 

Trello is a task-management and collaboration tool that allows users to create boards with cards. It’s great for keeping track of tasks, ideas, and notes related to content planning and production.  

  • Asana 

In addition to sophisticated project management tools, Asana provides users various functions for creating a content calendar. In contrast to spreadsheets and PowerPoint, Asana displays the project’s deadline and its status and can also keep track of the files. 


Hubspot is another effective content generation tool that provides its users with a wide range of creative tools. Aside from creative freedom, Hubspot has excellent collaborative features. Consequently, it is an ideal tool for content, planning, and execution. 

Content Creation And Editing Tools 

4. Copywriting And Editing Software 

When it comes to editing and quality writing tools, here are some of the best options to add to your arsenal: 

  • Grammarly 

Grammarly provides a comprehensive grammar, spelling, and punctuation checker that helps correct errors in your writing. It also has an AI-based writing assistant to provide personalized feedback on your texts and recommend improvements. The software is available as a web-based application, a browser extension, and a desktop version for MS Office.  

  • Hemingway 

Hemingway is an editing app that uses color coding to highlight long sentences, weak words, passive voice, and other elements of quality writing. It can be used online and as a desktop application, allowing writers to edit their work conveniently.  

  • ProWritingAid 

ProWritingAid is another great writing tool that offers features like grammar checking, style advice, readability analysis, plagiarism detection, and more. It analyzes any piece of writing you input and highlights problems, offering suggestions for improving it. 

  • WhiteSmoke 

WhiteSmoke is a powerful AI-based language enhancement software that helps writers create high-quality texts. It assesses grammar, spelling, style, punctuation, and plagiarism. The software also includes an online dictionary with over 200 million words to aid your writing. 

  • CopyScape 

CopyScape is an online service that allows you to check for plagiarism in your written work. It searches the web for content similar to yours and flags any copied text so it can be replaced or removed. With this tool at your disposal, you can ensure that your work is 100% original. 

5. Graphic Design And Image Editing Software 

Graphics are a great way to convey your message, whether you’re an artist or a business owner. That’s why having the right graphic design and image editing software is essential. Here are some of the top choices: 

  • Adobe Photoshop 

Adobe Photoshop is one of the most popular and powerful image editing programs. It’s used by professionals worldwide, offering a range of tools that allow you to easily create stunning graphics. You can edit existing photos or create your own from scratch. It also allows you to adjust colors and apply special effects. 

  • Adobe Illustrator 

Adobe Illustrator is another great option for creating vector-based designs. This program allows you to produce high-quality illustrations quickly and easily. The tool is perfect for logos, diagrams, and other projects. On top of that, it also offers features like layers and brushes to help you refine your work. 

  • Canva 

Canva is an online graphic design platform with many templates to help make your vision a reality. It’s user-friendly and helps you to create beautiful designs without needing any design experience. 

  • Sketch 

Sketch is also an excellent image editing program for Mac users. It’s packed with features that let you create and edit designs with ease. Its features include symbols, layers, text styles, grids, and more. Plus, it’s great for a responsive web design! 

  • Gimp 

Gimp is a free but powerful open-source image editor that can be used on Windows, MacOS, and Linux. It has many of the same features as Photoshop but comes at no cost. This tool gives you plenty of control over your images thanks to its vast set of filters and effects.  

6. Video Editing Software 

The best video editing software for you depends on the types of projects you plan to work on and the level of complexity you want for your edits. Each of these tools comes with its features and capabilities. Have fun choosing you pick: 

  • Adobe Premiere Pro 

Adobe Premiere Pro is a popular choice for video editing software. It is packed with powerful tools and features that make it easy to create professional-looking videos quickly and easily. Adobe Premiere Pro also offers integration with other Adobe products, such as After Effects, enabling users to easily combine visuals and audio seamlessly in one project.  

  • Final Cut Pro 

Final Cut Pro is another great option for video editing software. This powerful program has all the tools and features you need to create stunning videos with high-quality visuals and sound. Final Cut Pro also offers a range of professional tools, such as color correction and motion graphics, allowing you to take your projects to the next level.  

  • Adobe After Effects 

For those looking for more advanced effects, Adobe After Effects is a great choice, as it offers a wide selection of visual effects that can be used to make your videos look incredible. With Adobe After Effects, you can add cinematic flares, 3D objects, and advanced motion tracking to your projects, making them stand out from the crowd.  

  • Davinci Resolve 

Davinci Resolve has all the features you need to create great videos. It offers a comprehensive color grading system that can help make your footage look more professional. Davinci Resolve is also easy to use, making it ideal for beginners.  

  • Lightworks 

Lightworks is a powerful video editing software that makes creating movies simple. Its features allow you to cut and edit clips, add titles and transitions, and introduce advanced effects like chroma-keying and motion tracking. It is an excellent choice for those looking to take their projects to the next level. 

Content Distribution Tools And Promotion Tools 

7. Social Media Scheduling And Management Tools 

These are essential content distribution tools for any social media content strategy. The following tools can streamline your workflow, allowing you to manage multiple profiles, plan and schedule posts, track analytics, and monitor conversations. 

  • Hootsuite 

Hootsuite is one of the most popular social media scheduling tools, allowing you to manage up to 3 accounts for free. It has an easy-to-use interface, with features, such as scheduling and bulk uploading. 

  • Buffer 

Buffer is a great tool for scheduling posts on multiple platforms, including Facebook, Twitter, and Instagram. You can also use it to measure the performance of your posts, which can help you understand what content resonates with your audience. 

  • Later 

Later is an Instagram-focused scheduling tool designed to simplify post-planning and scheduling simple. Its features include hashtag tracking, content organization, and analytics. 

  • Agorapulse 

Agorapulse is a comprehensive social media content management tool with several features, including collaborative team workflows, reports, and automated moderation. 

  • Sprout Social 

Sprout Social is another comprehensive social media content management solution with features for scheduling, analytics, and team collaboration. It also has a suite of tools designed to help you build relationships on social media. 

8. Email Marketing Software 

A good email marketing software is essential for any business that wants to stay connected with its customers and prospects. It helps you create marketing campaigns, send emails to your target audience, and track the performance of those campaigns. Here are some of the top software solutions that can help you boost your email marketing services

  • Mailchimp 

Mailchimp is one of the most popular email marketing software solutions. It has a user-friendly drag-and-drop email builder, over 100 professionally designed templates, and an extensive list of features for automated emails. 

  • Constant Contact 

Constant Contact is another great choice for businesses looking to create email campaigns quickly and easily. It comes with an easy-to-use email editor and comprehensive analytics feature that helps you track the success of your campaigns. 

  • Getresponse 

Getresponse is a powerful email marketing software solution that allows you to create highly personalized campaigns. Its drag-and-drop email editor makes designing campaigns easy, and its automated features make it possible to send out emails quickly and efficiently. 

  • Aweber 

Aweber is a popular email marketing software that makes it easy to create newsletters and automated campaigns. It offers advanced segmentation and tracking capabilities, so you can target your emails to the right audience and measure their performance. 

  • Campaign Monitor 

Campaign Monitor is a comprehensive email marketing platform with a range of features. It makes it easy to create highly targeted campaigns, track their success, and analyze data to identify areas for improvement. 

9. Influencer Outreach And Collaboration Tools 

Influencer outreach and collaboration tools are becoming increasingly popular for brands looking to grow their presence online. These tools allow marketers to identify influential individuals in their industry and build relationships with them. Here are five of the best influencer outreach and collaboration tools that are available:  

  • Buzzsumo 

Buzzsumo is great for identifying popular social media users and tracking their performance. It helps brands connect with their ideal influencers and analyze what content resonates with them the most. With Buzzsumo, marketers can discover which influencers engage with their content.  

  • Klear 

Klear is a great tool for finding and connecting with influencers that fit your brand’s voice. It has a comprehensive database of over 13 million influencers, so you can find the right person for your campaign. Klear also provides detailed analytics to track your influencer campaigns’ performance.  

  • Aspireiq 

Aspireiq is a comprehensive platform for influencer marketing. It allows marketers to manage their relationships with influencers and track their campaigns’ performance. Aspireiq also provides detailed analytics and reporting tools, making it easy to measure the success of your influencer partnerships.  

  • Influencer.co 

Influencer.co is a great tool for brands looking to connect with micro-influencers who can spread their message. It provides detailed insights and analytics to find the right influencers for your brand and measure their performance. 

  • Upfluence 

Upfluence is an all-in-one platform for influencer marketing. It allows marketers to find and collaborate with influencers and track the performance of their campaigns. It has powerful analytics and reporting tools, so you can measure the success of your marketing strategies. 

Analytics And Measurement Tools 

10.  Web Analytics Tools 

When it comes to web analytics, there is a multitude of tools out there for businesses to choose from. Let’s take a look at some of the most popular options:  

  • Google Analytics 

Google Analytics allows businesses to track their website’s performance and analyze user behavior. It can measure website traffic, track sales and conversions, segment users based on their actions, and provide a wealth of other insights. 

  • Adobe Analytics 

Many companies use Adobe Analytics, as it provides a wide range of advanced analytics capabilities. It can track user behavior across multiple devices, measure the success of campaigns and marketing efforts, and provide insights into customer trends. 

  • Piwik 

Piwik is a popular open-source analytics platform that allows businesses to track website visits, page views, and other metrics. It can be used to measure the performance of campaigns, optimize website performance, and track user engagement. 

  • Omniture 

Omniture is a comprehensive analytics platform that offers detailed reporting capabilities and can be used to track customer activity across multiple channels. It can also be used to measure engagement, the success of campaigns and marketing efforts, and optimize website performance. 

  • Mixpanel 

Mixpanel is a popular analytics platform that provides business insights into user activity. It can track customer engagement, measure the success of campaigns and virtual events, optimize website performance, and track customer trends. 

11. Social Media Analytics Tools 

Social media analytics tools are incredibly useful for helping organizations understand their audience and create targeted campaigns. Let’s take a look at some in-demand options:  

  • Socialbakers 

Socialbakers is a comprehensive suite for managing complex social media campaigns. This analytics tool provides deep insights into user behavior and helps make data-driven decisions. 

  • Talkwalker 

Talkwalker is a cloud-based analytics solution that offers real-time insights into social media performance. It’s ideal for firms that frequently run marketing campaigns.  

  • Digimind Social 

Digimind Social helps organizations monitor campaigns, track conversations, and measure the impact of their efforts. 

  • Crimson Hexagon 

Crimson Hexagon provides AI-powered social insights to help organizations better understand their customer journey.  

  • Brand24 

Brand24 is a powerful tool for tracking social media conversations, understanding customer sentiment, and measuring the success of campaigns.  

12. Content Performance Tracking Tools 

For those looking to measure the performance of their content, there are several great tools available. Here are some of the top content performance tracking tools to consider. 

  • Parse.Ly 

Parse.Ly provides detailed insights into the performance of your content, including heatmaps and income generated by each piece. It also helps you identify which content and topics are most popular with readers. 

  • Chartbeat 

Chartbeat offers an easy-to-use dashboard to track pageviews, scroll depth, and other metrics in real-time. It can help you understand how users are interacting with your content. This can lead you to make the necessary changes to improve performance. 

  • Google Trends 

Google Trends is a valuable tool for content marketers. It allows you to monitor the performance of your content over time, compare it to competitors’ content, and see how it performs on different content marketing platforms. 

  • Ahrefs Content Explorer 

Ahrefs Content Explorer is an effective way to measure the success of your content, as it provides in-depth information about your content’s performance on social media, search engines, and other content marketing platforms. 

  • Semrush Content Analyzer 

Semrush Content Analyzer is one of the most popular content marketing tools for tracking your content’s performance. It assesses the piece on multiple metrics, such as keyword rankings, social shares, and backlinks. 

  • Buzzstream 

Buzzstream is a great tool for managing and tracking your content’s performance. It allows you to track how users interact with your posts, who are engaging with them, and what kind of impact it has. This can help you improve your strategy moving forward.  

Miscellaneous Tools 

13. Project Management Software 

There are a lot of software solutions available on the market to streamline project management. It can be difficult to decide which one is the best for your needs. To help you out, here are five of the top project management software solutions to consider:  

  • Asana 

Asana is a great choice for keeping tasks, conversations, and ideas all in one place. It’s easy to use and includes powerful project management features like Gantt charts, task dependencies, and progress tracking. 

  • Trello 

Trello is a great choice for teams that need to stay organized and on track. It includes boards, lists, and cards to help teams keep track of tasks. Plus, it’s incredibly intuitive and easy to use. 

  • Monday.com 

Monday.com is a great choice for teams that need to visualize their projects. It includes powerful project management tools like Gantt charts, timelines, and resource management. 

  • Jira 

Jira is a great choice for teams that need to manage bug fixes in software development. It includes several features, such as issue tracking, project management, and collaboration tools. 

  • Microsoft Teams 

Microsoft Teams is an excellent option for teams that need to keep track of conversations and documents on one platform. It includes several collaboration tools like chat, file sharing, and video conferencing. 

14. SEO and ORM Tools 

Here are the top ORM and SEO content marketing tools you must consider: 

  • Raven Tools 

Raven Tools is one of the best content marketing and ORM tools available. It provides a comprehensive suite of features to help you track, manage, and optimize SEO campaigns. With Raven Tools, you can easily track keyword rankings, monitor website performance, and analyze backlinks. Plus, it offers comprehensive reporting capabilities that allow you to analyze your SEO campaigns and make informed decisions. 

  • Screaming Frog SEO Spider 

Screaming Frog is another great SEO tool that helps you audit website pages for SEO issues. It crawls through your website, providing you with valuable insights on how to optimize each page for the best results. With Screaming Frog, you can analyze page titles, meta descriptions, keyword usage, and other important SEO factors. 

  • Coschedule Headline Analyzer 

Coschedule Headline Analyzer is an excellent content marketing and ORM tool for improving headlines. This tool analyzes titles and provides feedback on how to make them more clickable. It also gives suggestions on using keywords in titles.  

  • Inboundwriter 

Inboundwriter is a solid tool for developing a content optimization strategy and is beneficial for SEO. It helps you identify keyword opportunities, optimize existing content for better performance, and track the results of your campaigns. With Inboundwriter, you can easily measure the success of your content marketing efforts and make informed decisions. 

  • Content Performance By Buzzsumo 

Content Performance by Buzzsumo is a great SEO and ORM tool for measuring the success of your content. It provides insights into the content’s performance, including the number of its shares and backlinks. Plus, it offers valuable insights into the content of your competitors, which can help you identify opportunities for improvement. 

  • Answer The Public 

Answer The Public is a well-known SEO and online reputation management tool. The platform is primarily used for locating long tail keywords and FAQs that will assist you in improving your Google rankings. 

15. Content Automation and Personalization Tools 

Personalization tools and content marketing automation tools are essential for businesses that want to reach their target audience more effectively. Let’s take a look at some of the most popular content automation and personalization tools on the market.  

  • Marketo 

Marketo is a cloud-based platform that enables businesses to acquire, engage, and retain customers. It offers a comprehensive suite of content marketing automation tools. Its top features include email marketing, lead management, and campaign performance tracking. 

  • Pardot 

Pardot is a Salesforce-owned marketing automation platform that helps you generate high-quality leads and accelerate sales. It includes features like email marketing, lead scoring, and website tracking. 

  • Eloqua 

Eloqua is an Oracle-owned marketing automation platform that provides users with insights and analytics on their customer’s behavior. It offers automated emails, lead scoring, social media integration, and website analytics. 

  • Adobe Experience Cloud 

Adobe Experience Cloud is a suite of marketing tools that helps businesses create an engaging customer experience. It provides AI-driven marketing insights, customer segmentation, and personalized content creation. 

  • Optimizely 

Optimizely is a testing platform that allows businesses to experiment with different versions of their website, landing pages, and product page designs. It helps optimize customer experience by providing insights into how visitors interact with the different versions. 


To have a successful content marketing strategy in 2023, it’s important to have the right content strategy tools in your toolkit. From understanding your audience and creating catchy headlines to promoting your content and measuring your results – these 15 essential tools will help you succeed.  

Final thoughts and recommendations on choosing the right tools for your business

  1. Consider what outcomes matter most and outline clear goals that guide each step of your journey. Don’t forget to include metrics, so you know when those objectives have been met. Research and compare different tools in terms of features, pricing, and customer reviews. Look for tools that align with your business needs and budget. 
  1. Make sure your tools are user-friendly and work well together, as it can ensure a smooth running workflow. Invest in products that can partner up with existing systems to ensure maximum efficiency. 
  1. Explore the potential of different tools without a long-term commitment. Take them for a test drive to see if they match your needs and future plans – it’s the best way to make sure you get exactly what you need. 
  1. Always be open to trying something new. Review your content marketing tools regularly to maximize the results of your efforts. Don’t get stuck in a rut – keep searching for better ways to optimize and reach success. 

Not sure where to start? Digital Caterpillar offers full-service digital marketing services that can help you develop and execute a successful content marketing strategy. With the help of our technical expertise and top-notch content strategy tools, we can help you meet all your content marketing goals.  Contact us today to learn more! 

 Madison Testa

Madison Testa

Meet Madison Testa, DC's content marketing powerhouse, HubSpot Certified Content Marketer and Inbound Specialist with over 5 years of experience. Her secret sauce lies in understanding the unique requirements of different industries and their audiences. Madison believes in presenting relevant information that provides solutions to people's problems. She knows that readers and search engines crave facts, stats, and statements from credible sources, and that's exactly what she delivers with finesse. If you're looking for a content marketer who knows how to engage audiences and drive traffic, look no further!

 Madison Testa

Madison Testa

Meet Madison Testa, DC's content marketing powerhouse, HubSpot Certified Content Marketer and Inbound Specialist with over 5 years of experience. Her secret sauce lies in understanding the unique requirements of different industries and their audiences. Madison believes in presenting relevant information that provides solutions to people's problems. She knows that readers and search engines crave facts, stats, and statements from credible sources, and that's exactly what she delivers with finesse. If you're looking for a content marketer who knows how to engage audiences and drive traffic, look no further!

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