Online reputation management (ORM) is a digital marketing practice in which a brand’s online reputation is structured by uploading trending content, displacing misleading content, and increasing visibility on the web. However, for ORM success, brands must provide authentic replies and solutions for users’ queries. However, there are several types of ORM services that you can implement within your strategy. In this blog, we will explore each type in detail.
But why are online reputation management services necessary? Well, in 2021, PowerReviews conducted a survey that concluded that 99.9% of users read online reviews when shopping online. This proves that users wish to learn more about other people’s experiences with the brand.
The Different Types of ORM Services Digital Caterpillar Offers
Online reputation management is an umbrella term for a service that encompasses different methodologies that help shape your brand image online. At Digital Caterpillar, you can find full-service ORM facilities, including:
- Reputation Monitoring
- Brand Image Repair Services
- Review Response Services
- Review Generation Services
- SEO Reputation Management
- Business Listing Management Services
The Importance of Choosing the Right ORM Services for Your Business
Choosing the right ORM services is critical for all brands operating in the digital landscape. Companies often encounter negative reviews or deliberate attacks, which damage their online reputation. Some brands even suffer from a loss of customers if they are associated with an unpopular opinion or service, it can damage the brand’s reputation and credibility in the eyes of consumers. With ORM services, however, companies can optimize their image and set themselves apart.
A full-service ORM agency like ours can help you manage all aspects of your online reputation, including reviews, SEO, listings, and customer service.
Different Types of ORM Services and How They Can Help Improve Your Online Reputation
Online reputation management has several components, each helping to shape customer perceptions in a different but essential way. Here are the different types of services offered by Digital Caterpillar:
Business Listings Management Services
Business listings are a prime source for customers who are looking for brand reviews. The most popular ones are Facebook, Google Business Profile, and Yelp.
Review Response Services
You can make negative reviews work for you if you know the art of tactfully responding to them. Digital Caterpillar has experienced ORM specialists who ensure timely, honest, and considerate responses to all reviews your business receives online.
SEO Reputation Management
If Google deems you as an authority, prospective buyers will trust you more. Therefore, a big part of ORM is search engine optimization (SEO) which helps you get to the top of the first page of search engine results pages (SERPs).
Brand Image Repair Services
Sometimes, just one bad review or incident can make your brand be seen in a negative light. With careful mitigation and response, you can minimize the press on adverse events and even use the publicity to your advantage.
Review Generation Services
The volume of genuine, positive online reviews online you get will help improve your brand’s reputation and make prospective buyers trust you more.
Your reputation online is built upon your customer’s reviews. So, it’s essential to monitor every time your brand is mentioned on social media platforms, discussion forums, and other platforms. With a comprehensive ORM service, you can get professional assistance to manage and respond to all brand mentions on time.
The Role of ORM in Building and Protecting a Brand Online
ORM is considered essential for any entrepreneur who wants to build and protect their brand online. It’s designed to improve your brand image and make you well-reputed through the careful moderation of harmful or negative content that is making its way through the digital space. Here are some of the ways ORM helps brands:
- Proactively manages brand image crisis
- Identifies areas in which customer service is lacking and helps build strategy for improvement
- Aids in building a positive online reputation through the creation and promotion of constructive content
- Addresses any negative comments, fake reviews, negative feedback, and content that is present online about your brand
- Keeps track of all the times your brand has been mentioned online, so you can get a clear idea of how you’re perceived by consumers.
ORM Monitoring Services
ORM monitoring services are those that help you see what your reputation is currently like, and whether the tactics you are applying to improve it are working. Let’s take a closer look at what ORM monitoring services entail.
How ORM Monitoring Services Can Help Companies Track Their Online Reputation
The first step to effective ORM is understanding your brand’s current state. To do that, you need monitoring services that help you stay up-to-date with all conversations, narratives, reviews, and comments concerning your brand.
The Benefits of ORM Monitoring Services
There are several benefits of ORM monitoring services, such as the following:
- Tracking whether the ORM strategy is working in your favor and what can be done to improve it
- Getting a clear and transparent idea of your company’s online reputation
- Having an insight on trending topics that you can use to optimize your brand’s reputation.
Examples of ORM Monitoring Services
ORM monitoring services can include some or all of the following:
- Social media platforms monitoring
- Localized email and SMS campaigns
- Mention alerts
ORM Consulting Services
ORM consulting services help companies understand online reputation management. Consulting services allow brands to get a detailed insight into their brand’s current state online and learn about strategies to improve their status. With Digital Caterpillar, consultation sessions are based on a detailed audit. Therefore, they are tailored to meet your brand’s requirements.
How ORM Consulting Services Can Help Companies Improve Their Online Reputation
ORM analysis conducted by expert consultants can give you high-level overviews of the tactics and strategies they will utilize to enhance your reputation. Ideally, they’ll give you a clear idea of the following:
- How they approach SEO as per current standards
- The kind of content they can create for your brand
- Specifics on the way they’ll improve your online reputation
- How they respond to feedback and reviews
- How they get people to talk about your business online
The Benefits of ORM Consulting Services
Consultation services can make your job a lot easier, as you can access a detailed plan that you can put into action as soon as possible. Moreover, the insights you get will be extremely helpful, especially if you aren’t well-versed in ORM strategies.
Examples of ORM Consulting Services
Services generally offered by ORM consultants:
- Reputation Repair
- Reputation Protection
- Brand Amplification
- Identification Of The People, Resources, And Tools
- Reputation Building Tactics
- ORM Measurement (Reputation Review)
ORM Crisis Management Services
ORM can be super effective in handling crises, but only if you do it right. The Nottingham School of Economics published research in which 45% of customers withdrew the negative review they posted about a company when they received an apology. Considering this, effective crisis management can do wonders for your brand.
How ORM Crisis Management Services Can Help Companies Handle Negative Reviews or Online Crises
No business is 100% perfect, and mistakes are inevitable even with a fool-proof plan. Sometimes, companies may come under heat for a specific issue or a customer having a not-so-good experience with the service or product you offer.
ORM crisis management services help you do damage control so that even if an individual is suddenly writing negative reviews about your company online, you can rectify and extinguish the situation before it gets out of hand and impacts your business in the long run.
The Benefits of ORM Crisis Management Services
ORM crisis management services are highly beneficial for businesses undergoing a tirade of negative feedback or online comments. This is because, experts tactfully handle angry or unhappy customers, helping them gain their trust back. Crisis management also plays a critical role in increasing loyalty, helping you look accountable and remorseful, and making customers forget about the instigating event.
Examples of ORM Crisis Management Services
The main kinds of ORM crisis management services offered are:
- Offensive content removal: This removes all offensive content associated with your brand online
- Fake content removal: This removes all false content about your brand.
- Damage control from negative reviews: This includes responding to negative reviews tactfully.
ORM Content Management Services
Content marketing services aren’t just meant to help you rank and be aware of what your brand offers. It is also an integral aspect of your online reputation!
How ORM Content Management Services Can Help Companies Create and Manage Positive Online Content
The content you post online is a reflection of your brand’s values and personality. Therefore, leveraging ORM content management services can be smart, as it ensures that you post content consistent with your brand image.
The Benefits of ORM Content Management Services
ORM content management services are beneficial in several ways, such as:
- Makes clients see you as an authority in the industry
- Helps you only post helpful and valuable content for users
- Improves your ranking on search engine results pages (SERPs)
Examples of ORM Content Management Services
Since professional SEO services are quite a significant aspect of content marketing, it plays a major role in ORM content management services. They encompass the following;
- Promoting positive content
- GMB optimization
- On-site optimization
Final Thoughts and Recommendations on Choosing the Right ORM Services for Your Business
The ORM services you choose can make or break prospective customers’ perceptions of you online. Therefore, it’s essential to assess your brand’s specific goals and needs before you select ORM services to help you achieve them.
For instance, if you want to proactively manage and enhance your online reputation, it may serve you better to opt for ORM consulting services. If you wish to deal with negative feedback plaguing your brand’s online reputation, ORM crisis management services are required. Essentially, the ORM tools and services your business needs will depend on your specific goals and circumstances.
It’s best to do your research when selecting the right ORM service providers for your brand, as the quality and types of services offered can differ depending on the company you go with. Ultimately, the provider you select should have a successful track record.
Consider how many services they offer, their pricing, and how much experience they have. Look for an up-to-date firm with all the trends and tactics needed to help build your business today. This will ensure that your ORM ROI is also high, and that you’re enjoying all the benefits without breaking the bank.
Digital Caterpillar offers a variety of ORM services to help all kinds of businesses find success. We’ve been in the industry for several years and have an experienced staff who knows exactly what you need to improve your online reputation and protect your brand. By selecting the ORM services your business needs, you can find success online, gain more prospects, and increase the loyalty of your existing clientele.